You are here: ECIC

ECIC Seminar Series

Commercialisation of Research Seminar

Topic:	Applying Marketing Strategies to Research: New Ways of Commercialisation by getting Research closer to Markets
Speaker:	Professor Thomas Baaken PhD (download CV (rtf 713kB))
When:	Friday 14 November, 12.30pm to 2pm. Refreshments provided
Cost:	Free
Where:	Room 210 Napier Building North Terrace Campus The University of Adelaide SA 5005 Australia
RSVP:	Please RSVP by 5pm Thursday 13 November via email or phone: 08 8303 7422

Thomas Baaken is a Professor in Marketing at the Münster University of Applied Sciences. From 1998-2003, Thomas was Deputy Vice-Chancellor Research and TechTransfer at Muenster University. Thomas' research lies in the areas of industrial marketing (B-to-B), technology marketing, and software marketing. In these areas, he has consulted on strategic projects associated with large international companies as well as for SMEs and new venture start-ups.

In 2002, Thomas helped to establish a government-funded Science-to-Business Marketing Research Centre in Germany. In 2005, Thomas was appointed Leader of the European Union's (EU) working group on University Interaction with Industry. In 2003-2004, Thomas was a Visiting Professor in the Entrepreneurship, Commercialisation and Innovation Centre (ECIC) in the areas of Technology Transfer and Management and Science Marketing.

Thomas' Seminar Topic will be Applying Marketing Strategies to Research: New Ways of Commercialisation by getting Research closer to Markets

Research commercialisation and the development of partnerships between companies and research institutions has become a major issue; however, commercialisation practice is still insubstantial. A new way of improving research commercialisation is to look at research buyers as customers and users in markets with the aim of getting research closer to those markets. By using methodologies and instruments of technology marketing, software marketing, and business-to-business marketing, a new way is shown how to market research outcomes. Potential users of science marketing models include governments, universities, and other research institutions such as CRCs.